PROFILE

I am a self-motivated, confident, and results-oriented professional with experience in e-commerce, digital marketing, branding, and campaign development.

I have a passion for brand management and a solid understanding of the commercial picture through the experience of working towards and delivering against KPIs. I have a proven sales record within the B2C market, consistently driving sales and achieving targets. My focus is on building, conveying, and developing a brand story to an audience through all digital channels to expand and strengthen brand awareness, interact with customers, and drive market reach. I successfully combine a strong commercial focus with a relational value approach.

With the ability to work under pressure by prioritizing workload through excellent organizational skills, I consistently deliver on time and on budget. I enjoy working on my own initiative, but I am also a team player with strong interpersonal skills.

A can-do attitude and enthusiasm to roll up my sleeves mean I am nimble with a flexible approach to working in a fast-paced environment and am keen to develop my skills in a new challenging role.

SKILLS

E-Commerce

PLATFORMS: SHOPIFY, SQUARESPACE, SHOPORAMA, PRESTASHOP
ERP SYSTEMS: TRAEDE, RACKBEAT, SPY
OTHERS: GOOGLE ANALYTICS, PIWIK PRO, FLOAT ANALYTICS

Front-end design
Design & development
Data collection & analysis
UX/UI design
Driving traffic
SEO

Digital Marketing

PLATFORMS: GOOGLE, META, INSTAGRAM, PINTEREST

Development of brand awareness and online reputation
Identifying target customers
Identifying goals and KPIs
Content strategy, creation & management
Engagement strategy
Conversation strategy
Paid advertising

Email Marketing

SOFTWARE: KLAVIYO, MAILCHIMP

Content creation (visuals & text)
A/B testing
Analytics & segmentation
Flows development & management

Public Relations

Planning, developing and implementing PR strategies
Managing enquiries from media, individuals and other organisations
Writing and distributing press releases to targeted media
Organising events
Analysing media coverage
Monitoring brand’s image

Project Management

Initiating, planning, executing, controlling & closing a project

Visual Content

SOFTWARES: ADOBE PHOTOSHOP, LIGHTROOM, ILLUSTRATOR, INDESIGN & PREMIERE RUSH

Photographs, graphics & videos

Market Research

Market segmentation
Positioning/branding research
Industry & competitive analysis
Concept testing
Pricing research
Advertising research
Customer satisfaction & loyalty research
Customer communication testing
Customer experience/shopper insights
Awareness, attitudes & usage research
Public relations research

Soft

Creative & innovative
Dependable
Hardworking & ambitious
Teamwork-oriented
Communicative
Versatile
Friendly & easy-going
Passionate & mission driven

Languages

English – Fluent
Polish – Native
Danish – Intermediate