WORK EXPERIENCE

JUNE 2019 - PRESENT
– full-time employment

People’s Republic of Cashmere – Clothing brand

E-Commerce & Digital Marketing Manager

COPENHAGEN, DENMARK

E-Commerce

– Responsible for the B2C budget & forecasting
– Managed webshops’ content including products, images, and descriptions
– Managed all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
– Developed and implemented e-commerce strategy in order to improve website performance
– Performed research and segmentation to determine key consumer targets, insights, needs, wants and behaviour
– Worked with the marketing agency and managed digital marketers in order to improve quality and traffic
– Migrated the webshop from Shoporama to Shopify
– Researched market in order to discover new trends and technologies in order to improve website performance
– Analysed various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
– Developed content calendar and oversaw website uploads and landing pages development
– Reported on performance

Digital marketing

– Developed, implemented and controlled all digital marketing channels across PPC, SEO, display, affiliates, email marketing and social media
– Planned and created commercial content: text and visuals
– Performance marketing: Meta, Instagram, Google Ads, Pinterest

Branding

– Developed and maintained brands’ visual universe
– Created a coherent brand experience (ensured that all brand touch points reflect the brand essence)

Creative

– Copywriting
– Assisted to develop and execute photoshoots
– Model and location scouting
– Designed POS materials
– Retouched and prepared visual material for the website

PR

– Managed relationships with influencers
– Managed relationships with media

Day-to-day task

– Handled stock management
– Provided high-quality customer service; emails, returns, etc.
– Reviewed, validated, packed and shipped orders
– Engaged in day-to-day office tasks

FEBRUARY 2019 - APRIL 2019
(3 months) – internship

Won Hundred – Fashion brand

E-Commerce & Digital Marketing Assistant

COPENHAGEN, DENMARK

– Supported day-to-day eCommerce operations reporting to Won Hundred’s eCommerce Manager, i.a. updating webshop's content including products, images, and descriptions

– Contributed to the planning, idea development and execution of content on various online channels

– Improved diverse initiatives taking place in parallel to the daily operations, i.e. Won Hundred’s Green Cross Label

– Wrote creative copies, designed the brand’s brand book and internal sales material presentations

– Assisted in campaign & lookbook photoshoot

OCTOBER 2017 - JANUARY 2019
(1 year 4 months) – full-time employment

Moons and Junes – Lingerie brand

Brand Coordinator

COPENHAGEN, DENMARK

E-Commerce

– Built and launched an online store
– Managed webshop's content including products, images, and descriptions
– Generated online sales, boosted site traffic, increased customer base, and customer loyalty
– Performed research and segmentation to determine key consumer targets, insights, needs, wants and behavior - ensuring the webshop reflects brand's universe, increases engagement and conversion rates

Branding

– Developed and maintained brand’s visual universe
– Created a coherent brand experience (ensured that all brand touch points reflect the brand essence)
– Managed influencer relationships

Digital marketing

– Developed, implemented and controlled all marketing initiatives including digital and social media campaigns
– Planned and created commercial content: text and visuals

Sales

– Generated new leads and maintained good relations with existing clients
– Managed wholesale operations, especially with a focus on the Polish market
– Run successful Kickstarter campaign
– Represented the brand at PREMIUM Berlin Fashion Trade Show

Creative

– Copywriting: defined and maintained brand’s voice
– Assisted to develop and execute 2 campaign photoshoots
– Shot a lookbook campaign
– Wrote PR releases
– Designed and produced POS materials
– Retouched and prepared visual material for the website

Day-to-day task

– Handled stock management
– Model and location scouting
– Provided high-quality customer service; emails, returns, etc.
– Reviewed, validated, packed and shipped orders
– Engaged in day-to-day office tasks

AUGUST 2017
(3 days) – freelance job

Jan Machenhauer – Fashion designer

Sales Team Member

COPENHAGEN, DENMARK

– Joined Jan Machenhauer Shirts' sales team for Revolver Copenhagen Int. Fashion Trade Show